Brand Guides: What Are They and Why You Need One So, you just finished refreshing your logo. Congratulations! I bet you can’t wait to finally share your new look with the world. But before you do, have you thought about what can happen once your logo leaves...
Tips to Help Break Your Creative Block Have you ever been at the start or even middle of a project and felt like you have no ideas? Or do you feel that all the ideas you have just aren’t working? That is something creatives like to call creative block....
What is a Web Crawler and Should I be Scared? The name web crawler may sound creepy… but have no fear! They’re not exactly what you might think. A web crawler (or web spider) gets its name from “crawling” all over the World Wide Web. Their goal is to...
The Difference Between CMYK, PMS, RGB and HEX Color When it comes to branding and color in general, you want to make sure you are staying consistent throughout all mediums. From screens to prints, to apparel, the key to successful marketing is...
Marketing in the 80’s Compared to Today As you’ve probably heard, we’re celebrating our 40th birthday here at Systemax this year! Since I was born in 1998, I’ll own up to the fact that I don’t know much about the ’80s. (Sorry mom...
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