What is a Persona? You may have heard the word PERSONA thrown around in the marketing world and you may be asking yourself, “What are they talking about?” Are they talking about a new dating app, a new cosmetic line, or maybe the newest Hollywood heartthrob 😊...
5 Reasons Your Company Should Consider an Employee Engagement Platform One of the most important things about Systemax is the value of company culture. Now more than ever in this crazy world we’re living in, it’s important to keep employees engaged. A thank-you email...
Target Audiences – Why do you need them? Do you ever feel like your brain is on information overload? (I know, I do!) Daily, we’re bombarded with information from every direction. You may notice a billboard while driving to work, hear a promotion on the radio,...
So Let’s Talk About Canva You may have heard something running around marketing/communications circles about this fancy little program called Canva. Offering a smorgasbord of features and templates, this free (or minimal cost for a premium subscription)...
Your Guide to Budget-Friendly Gear for DIY Video Production In today’s world, it isn’t out of the ordinary for our clients to film their own content for social media and have us edit the footage into a branded marketing masterpiece. These last 2 years have proven it...
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