What is a Persona?
the max What is a Persona? You may have heard the word PERSONA thrown around in the marketing world and you may be asking yourself, “What are they talking about?” Are they talking about a new dating app, a new cosmetic line, or maybe the newest Hollywood heartthrob...
5 Reasons Your Company Should Consider an Employee Engagement Platform
the max 5 Reasons Your Company Should Consider an Employee Engagement Platform One of the most important things about Systemax is the value of company culture. Now more than ever in this crazy world we’re living in, it’s important to keep employees engaged. A...
Target Audiences – Why do you need them?
the max Target Audiences – Why do you need them? Do you ever feel like your brain is on information overload? (I know, I do!) Daily, we’re bombarded with information from every direction. You may notice a billboard while driving to work, hear a promotion on...
So Let’s Talk About Canva
the max So Let's Talk About Canva You may have heard something running around marketing/communications circles about this fancy little program called Canva. Offering a smorgasbord of features and templates, this free (or minimal cost for a premium subscription)...
Your Guide to Budget-Friendly Gear for DIY Video Production
the max Your Guide to Budget-Friendly Gear for DIY Video Production In today’s world, it isn’t out of the ordinary for our clients to film their own content for social media and have us edit the footage into a branded marketing masterpiece. These last 2 years have...
Email Marketing: Best Practices
the max Email Marketing: Best Practices Email marketing isn't as simple as it used to be. With the mass amount of touchpoints your audience receives daily, whether through digital ads, in-app ads, streaming, visual or otherwise, emails are still the best chance to get...
Social Media Graphics: 5 Simple Tips for the Non-Designer
the max Social Media Graphics: 5 Simple Tips for the Non-Designer Making social media graphics can be hard sometimes, especially for someone not familiar with social media or graphic design. Here are 5 simple tips to keep in mind while creating social media graphics...
The Marketing Funnel: How to Drive Success with Your Digital Strategy
the max The Marketing Funnel: How to Drive Success with Your Digital Strategy When it comes to marketing strategy, it can be easy to stray off track with your marketing goals. Understanding the marketing funnel can keep you on course with maintaining a rhyme &...
5 Points of Inspection for Your Email Program
the max 5 Points of Inspection for Your Email Program Though marketing automation makes life much easier for email & digital marketers, it’s not just “set it and forget it”. Sure, there is a multitude of ways to automate and streamline your email operations, but...