Brand Guides: What Are They and Why You Need One So, you just finished refreshing your logo. Congratulations! I bet you can’t wait to finally share your new look with the world. But before you do, have you thought about what can happen once your logo leaves...
Tips to Help Break Your Creative Block Have you ever been at the start or even middle of a project and felt like you have no ideas? Or do you feel that all the ideas you have just aren’t working? That is something creatives like to call creative block....
The Difference Between CMYK, PMS, RGB and HEX Color When it comes to branding and color in general, you want to make sure you are staying consistent throughout all mediums. From screens to prints, to apparel, the key to successful marketing is...
Popular Logos and How They Have Transformed Over Time Ah, logos. The cornerstone of a company’s brand identity. They can be so iconic and memorable, but have you ever looked at one of your favorite brands, and wondered, “Has the logo always looked...
Color Psychology: What is it and how do colors affect us? When you see a color, what comes to your mind? How does the color make you feel? These questions are very important when it comes to the psychology of color. Colors are a lot more than their visual appearance...
8 Types of Graphic Design You Need to Know 1. Visual Identity Graphic Design According to Wix.com, a visual identity is “…a collection of visual elements that serve to represent and differentiate a brand.” This includes a company’s: Logo...
Recent Comments