Like peanut butter and jelly, graphic design and digital marketing go hand in hand to work together like a well-oiled machine. Without a digital marketing campaign, graphic design wouldn’t have a purpose and without graphic design, digital marketing would be… well, boring. Graphic design and digital marketing together is not only aesthetically pleasing, but it can also benefit a brand more than just catching the eye.

 

Before we get into the benefits of using graphic design in your digital marketing, what even is graphic design? Defined graphic design is the craft of planning and creating visual content to communicate ideas and messages. You can see graphic design everywhere you look every day. It’s all around us. It can be a printed magazine, your gum packaging, a billboard you see driving down the road, or a simple ad you see on the internet. 

 

Our job as graphic designers is to help businesses communicate with their consumers. Design can be used in many ways, but it is mostly used to promote product or service and to develop a brand identity for digital marketing. You will most likely see graphic design being used in digital marketing on social media posts, video ads, display ads, or even through emails.

 

 

 

One of the best ways that you can engage and connect with your audience is by using graphic design visuals with your digital marketing strategy. This can easily be done by having the graphics catch the eye of the audience either through social media, display ads, or even email campaigns. As mentioned above, it can help with brand awareness, but it can also influence the decision-making process of consumers.

 

Being able to engage with the audience is very important since we live in such a fast-paced world. They need to be intrigued by your graphics within a split second to either pay attention to your message or ignore it. That’s why graphic design plays such a crucial part in digital marketing. Designs are able to captivate and communicate with the audience quickly and easily by using visuals and images. Without being able to grab the audience’s attention through graphics, digital marketing would not be as successful.

 

Once you have gotten the audiences’ attention, you can influence the consumer to take action to make contact or visit your brand’s website or socials. This can be successful by either using just a graphic that evokes some sort of emotion in the consumer or you can use a call to action on the graphic to directly take them where they need to go.

Influencing the audience by evoking any emotion in your graphics is also a successful way to engage with the audience. Depending on the message of the campaign, you can evoke different emotions like passion, excitement, empathy, or just general curiosity in the graphics. If emotion is evoked, then that will drive the consumer to want to learn more about your brand’s message or the product or service is displayed. This will then increase the traffic, engagement and maybe even develop a relationship with your brand.